The initiative is designed for artists who have completed their formal education, as well as self-taught practitioners who are committed to pursuing a professional path in the field of fine arts.

The program seeks to create meaningful opportunities for visibility, encouragement, and artistic growth by recognising talent from diverse backgrounds and regions across the country. Through fellowships and financial support, Kalanand aims to help artists continue developing their creative practices during the crucial early stages of their careers.

In addition to financial aid, the program offers artists national recognition, online visibility, and inclusion in curated yearbooks that are distributed to leading art institutions, museums, galleries, and cultural organisations across India. By creating a wider platform for emerging voices, Kalanand contributes to strengthening artistic dialogue and supporting the future of contemporary art in India.